Thursday, 17 July 2025

Understanding the significance of sofa ads? By Steve Way

 A few days ago, working with a student, the subject of ‘gap years’ came up. My student pointed out that he hadn’t heard of anyone having a gap year for quite a long time. I’ll explain why in a moment but that reminded me of a conversation I’d had several years ago when we discussed that fact that at the time ever second advert on the TV seemed to be for sofas. Dad suggested that that was because at the time, based on the state of the British economy, a new sofa was the most generally affordable aspirational commodity.

Mindful of the fact that in a recent blog I advanced the notion of The Last Teabag theory of human survival, I wish to bold enough to propose the Gap Year and Sofa Guage of Economic Health. Forget following the stock market or Bank of England interest rate hikes to monitor the nation’s economic condition… just watch the telly to see how often sofas are being hawked on the adverts and notice how often you hear of someone going off on a gap year! Perhaps I should have a word with the LSE!

Actually, I notice that at the moment most adverts are for new kitchens and specialist cruises. As well as indicating that I probably watch to much TV (guilty as charged) maybe it means that most Britons now enjoy the luxury of a comfortable sofa and got around sizing up their tired kitchens and beginning to feel the need for a break that’s a break from the ordinary.

On a completely different note, with some other students, we’ve been reading about the research that was done at the wonderfully named Dream and Nightmare Lab in Montreal, Canada, where they’ve finally proved that eating cheese does give us nightmares. I couldn’t help wondering if the work in the lab is divided and so some of the staff have a dream job and the others…

Also how might the staff react when a colleague dashes late into the building and declares, “It’s a nightmare out there!” Would they assume, as the rest of us would that the traffic has been really bad this morning, or wonder if they should dash out of the building tightly clasping a clipboard and a pen?

A similarly irrelevant conundrum that occurred to me recently was when a group of us were sorting out books for a charity and someone fished out a book about Feng Shui. I wondered if it contained information about where you should keep the book itself. Also tidying through my own books, aiming to downsize, I realised that I had several ‘How to get your book published’ type books that I’d accumulated at the beginning of my ‘career’ (career! ha!). How many ‘How to get your book published’ books have actually been rejected I thought? (Is that a writer’s form of gallows humour?)

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