Showing posts with label book publishing. Show all posts
Showing posts with label book publishing. Show all posts

Tuesday, 27 June 2023

I finally caved to pressure and read Yellowface. It is a blistering read and the book industry really does not come out of it well. 


Thanks to a friend, I've also discovered Publishing Rodeo: two authors writing in the same genre, with the same publisher, debuting in the same year, but with very different experiences. It makes for interesting listening. 

Is publishing really that bad? Your thoughts, please. And if it is, what can we do to change it?

But I'm not dwelling on that today. The sun is out and my garden is in full bloom. We are encouraging wild flowers this year and have a plethora of poppies. A friendly pigeon has taken up almost permanent residence at our bird feeder while a pair of lady blackbirds are devastating our strawberries. Yesterday I helped out at a school fete, selling five books for a pound to excited children and in the evening, we had friends round for dinner. 

Going back to Yellowface, one of the many problems the narrator had was that she tied up her whole sense of self in getting a book published. I'm thoroughly enjoying working with my new publisher but I do think it's important to step away from writing from time to time and smell the flowers.






www.clairefayers.com
Tapper Watson and the Quest for the Nemo Machine is coming from Firefly Press in September.




Saturday, 18 February 2023

Everyone has a book in them - by Lu Hersey

 These days, it's increasingly hard to get a book traditionally published. While the industry churns out more and more TV chefs, diet books, clearing your house books, or JK Rowling under her other name books, can there possibly be room for anything else?

Yes. It turns out there is. You know that old adage about everyone having a book in them? Love it or hate it, Amazon has given far too many people a chance to prove it.  So for your amusement this month, here is proof that even if you're not the next Richard Osman, you can still get your book published. And yes, all these books exist in the real world...

1. 


Don't laugh. Well, you can laugh - but this book has nearly 10,000 ratings on Amazon, averaging 4.5 stars. Which means A LOT of people have bought it... 


2. 


This masterpiece doesn't have quite the success of the last one - but Melissa Haynes can still boast 48 Amazon reviews with an average of 4.5 stars. Which is, annoyingly, a few more than I have for my most recent book...


3. 


There must be a lot of strippers out there as Eleanor has nearly 250 amazon reviews, averaging 4.5 stars. Though can't help wondering if readers got quite what they were expecting...


4. 


Julian has 78 five star ratings for this. Either he has 78 close friends, or far too many people have an unhealthy obsession with shopping trolleys...


5. 




I'm now seriously worried about what Amazon's algorithms are going to suggest for my future reads. But this book does have 173 ratings (only averaging 2.5 stars), proving that there's a market somewhere for absolutely anything. Even what appears to be dino porn... 

6. I'll save you from a photo of Gay Men Draw Vaginas, despite its 13 five star reviews, because it's probably a step too far. Also, the cover is surprisingly boring. But it's out there, if you're interested. 

Researching this post has led me further and further down a niche book rabbit hole - and fascinating as it's been, enough is enough. 

7. So finally, just in case you thought books for children were exempt... 




Ok. Until next month...

(You're welcome.)



Lu Hersey





Friday, 1 July 2022

THE STORIES IN THE CUPBOARD by Penny Dolan

 

My understairs cupboard is awkward. Reaching into it meant stooping, cricking my spine and banging my head. The boxes at the back seemed forgotten, yet I knew they were there, behind the carpet sweeper, the vacuum cleaner and ironing board. A slightly uncomfortable legacy. 

                                            Penny Dolan | Authors Aloud

This time, I edged past carrier bags hooked on one wall, swivelled away from the electricity meter on the other and tried not to hit the one dim light bulb with my head. And there they stood: several boxes, containing copies of my books. Once I would count the contents out and counted them back in again after every visit. Now the books were merely reminders and remains of an author's travelling life. It was time to think again.

                                     Mr Babbit's Rabbit: Level 2 (Reading Corner) by Penny Dolan Hardback ...

I extracted the small boxes of early readers, left over from school and library visits, and sorted and matched the titles once again. Some were from a more generous era when educational publishers sent me several spare copies on publication. Other copies might have been purchased ready for a run of school visits, with me acting as middleman. 

Back then, I carried this stock because experience had taught me that there was no other way copies would be there on school visits. Non-specialist booksellers told teachers that the educational titles were complicated to order individually and the teachers told me on the day of the visit, and that is why I began taking the books along with me.

                                                       Penny Dolan | Authors Aloud

These early reader books were a joy to work on, with their bright, colourful covers and illustrations by an interesting range of artists. Unfortunately, because the books were sold as a block package deal - six at this or that level, say, to schools - once a title had sold out, there was no chance of an individual title reprinting. 

Although my own favourite titles soon disappeared sales-wise, for a long while afterwards I could read my own copies to school groups and enjoy sharing them with children, often aided by songs and my school visit basket holding toys, interesting items and a puppet or two. Time and the last few years had rather spoilt that pleasure. Shrugging, I packed the now-orderly copies back into a bigger box, ready for their next home.

The other book boxes were a tougher task, holding multiple copies of a paperback series. I had loved working on these books and had had great fun going around the UK and beyond, talking to children about the stories and illustrations. So many good and happy memories! Even so, as I counted the copies, I was reminded about the fickle nature of publishing, the economics of school visits, and the uncomfortable publishing lesson that was hidden within the boxes. 

                                                            Big Bad Blob (Leapfrog): Penny Dolan,O'Kif,A O'kif: 9780749677961 ...

Here is how it began. I was three days into a small book-tour down south, standing in a primary school hall, waiting for the next eager set of children. There was an unexpected phone call from the bookshop supplying stock for the schools. The bookseller was anxious. She had - somewhat late - rung the publisher's warehouse to order even more copies. Her helpful contact had said that the only way she could complete the order was by taking copies from the author's reserve of twenty copies. Could I phone, I was asked, and agree to that release?

I called the warehouse number. What "author copies?"  Sympathetically, she explained that a special set of twenty copies were reserved for an author when their title was about to go out-of-print . . . thud! thud! thud!. . . and not be re-issued. 

"Of course you can have a few," I said, laughing lightly as my doom descended. Sick at heart, I smiled my way through the sessions with the children, realising that, one after another, all my titles were about to disappear.   

                                                    The Signalman: Two Ghost Stories Band 14/Ruby by Penny Dolan | Buy ...

At the time, series were the fashionable thing with editors and publishers. Single titles had falling out of favour, except for the big names, Instead, publishers wanted authors to create their own six-or-eight-book series of character-led titles. There was a lot of hope and talk and offers of sparkly covers. Some publishing imprints developed their own concepts, collecting a small team of authors to write a new best-selling series under one fictitious but appealing name, able to come up with as many fresh paperback titles as readers were keen to collect.

The harsh reality was that, unless the first titles were seen as a success, both project and promotion stopped. With the first titles effectively frozen, any later books became harder to sell. How tough must it have been to work on when your original characters were about to go to the great bookshelf in the sky!   

                                            Få Reading Champion: Fly Home, Blue! af Penny Dolan som Paperback bog ...

Back to my small series and my personal cupboard of history. Within a short time, the publisher offered me my stock at a specially reduced rate.  My school visits were increasing then so a stash of saleable copies made sense. Didn't it?

Here is where I want to call blessings down upon all those schools and teachers who helped and encouraged children and parents to buy my books, often helping in the most practical ways. You were great! And the same to all schools and teachers doing the same now, and for any author or illustrator now visiting them.

                                               Amazon.com: Winter Cave (Forest Family) (9780750260374): Penny Dolan: Books

 However (of course, there's a "however") a new bookselling army had appeared, rolling and clanking into school halls and corridors. In rolled the mighty steel cabinets of the variously-named bookfairs, both a good thing and a bad thing. The good was, they declared, getting more books into the hands of more children more cheaply. The bad thing? Ask the smaller children's bookshops, if you can still find them.

Although schools were happy to ask me in, how could one author's books count against a heavily-promoted fiesta of popular titles and sparkly stationery spread out after school in the hall each day? Not as easily as one hoped. I was not, either, someone who wanted to turn my visits into full book-plugging sessions. 

                                       Leapfrog: That Noise! : Penny Dolan : 9780749694791

Besides, sulking about lost sales was not totally logical. Some of the profits from that Big Bulging Book Fair were paying for my Author Visit, and at an essential financial time home here. 

Nevertheless, stuck at a remote table down an adjoining corridor, I did feel dismissed, even though I smiled gaily on. I'm sure I wasn't  - and am not - the only author to face dark moments of the soul at a table surrounded by the scent of stale wellington boots and lost property.

                                                      Mrs Bootle's Boots: Dolan, Penny: 9780749694364: Amazon.com: Books

Consequently, my boxes of stock never diminished as fast as I hoped. "Failed, forgotten," the pages whispered whenever I reached into the cupboard for the carpet sweeper. Sigh. And time moved on. And on. 

And there were many more changes in the world of publishing, printing and bookselling.   

                                                           Little Troll (Tadpoles): Dolan, Penny, Smith, Lisa: 9780749671501 ...

At long last, after the pandemic, something clicked free in my mind and I started to wonder why I kept the books. What use were they to me? Selling them would be far too complicated and long drawn out, I knew, but suddenly it was a good time to empty that cupboard and get the books ready for departure. 

Where to? Too many for a local charity shop? Too likely to get pulped via Oxfam?  A few here and there? That would take ages! What about the local school that had taken some children's poetry books the term before? 

A reply came back that same Friday afternoon. The head teacher was eager and happy to have all the boxes. They would use copies in school or give books to their children or even let other schools know about the offer. I could hand on my stories to young readers at last.

On Monday, I loaded the car up and drove to the school. The head teacher came out smiling and carried with my labelled boxes energetically through to her office to sort through. As for me? I drove away feeling satisfied and glad the boxes were gone and free.

Now those books no longer whisper incriminatingly from the cupboard. The almost-empty space feels friendly and positive. Other people are, I hope, making use of the stories I created. After a long block of silence comes a new thought. Well, what are you going to do now? 

Penny Dolan

                                      Penny Dolan | Authors Aloud

@pennydolan1

 

 


Friday, 4 February 2022

Stopping to Smell the Flowers - by Ciaran Murtagh

One of the things about being a freelancer is the constant pressure to provide. You're never 100% sure where the next cheque is coming from so you say yes to everything. 


For me, this started young. I had my first child while I was at school and so my entire working life I've always had to have one eye on the bank balance. 


It's all well and good choosing to live a precarious freelance existence - certainly in the creative industries -  but it's quite another to bring a baby along for the ride. It meant I said yes to just about everything, regardless of whether it was a good career move or something I necessarily wanted to do. If it paid, I did it. 



That baby is now approaching 27, but my approach to work hasn't mellowed much. 

When the pandemic struck I felt the fear just about everyone in the country felt. However, for the freelancer it was tinged with the regular worry of - what if I never work again? I threw myself into work, saying yes to just about anything, and I am only now coming out of that frantic period. 




Last year I head wrote, with my writing partner, five new series of television. That's about 200 episodes - I was responsible for delivering and writing. I also wrote on other people's shows. Totting it all up Andrew and I wrote or were responsible for about 225 episodes of TV. One a day. 


I also had three books out last month and another one out next, so I was doing that too. 

This month things have calmed down a bit, after the year or two I've had, it feels like I've gone from 90 miles an hour to a more sedate 45. I can take time to smell the flowers. 

However, it doesn't stop me feeling like I should be working harder. It's hard to adjust to a new pace like that. It feels like someone has literally pulled the handbrake. Now the logical part of me is telling me it's healthy, you can't work at that rate forever, you'll burn out.  But that nagging irrational bit of my brain is worrying again - what if the phone never rings, what if this is it, better get hustling Ciaran. 


For now I'm doing my best to ignore it, and to be honest that voice can be a useful thing, it stops me sitting on my arse for extended periods, but the truth is it'd be nice to turn it off completely every once in a while. I'd like to enjoy a guilt free holiday without wondering what I'm missing, I'd like to sit and look out the window without beating myself up over the book I'm not writing or the idea I'm not developing. 

I'm not sure that's ever going to happen, I'm the wrong sort of person in the wrong type of industry to allow that to happen, but strategies to dampen it down would be useful. 


So come on creative freelancers -  how do you deal with the guilt of not creating every moment of the day and stopping to smell the flowers?

In other news, I am taking part in Book Jive Live this month - it's a great opportunity to hear new voices and also ask me any questions you may have about any of the creative industries I participate in. Even better - all profits go to the Booktrust. Get your tickets here:

https://www.wegottickets.com/event/532457


Wednesday, 6 April 2016

Publishing as a business - is it time to revolt?

At the beginning of this year, there was a flurry of letters, blogs and publicity about authors' fees at festivals. Philip Pullman's decision to pull out of being a Patron of Oxford Literary Festival was prompted by, and itself prompted, a widespread debate about the ways in which literary festivals reward the authors that are the primary reason for their existence, with well-known authors such as Joanne Harris and Francesca Simon joining in to condemn the fees policy and even pulling out of appearances as a result.



It is striking that, while the administrators, the catering staff, the ticket collectors, the marquee companies, the stewards, the plumbers, the booksellers and the technical support, who all contribute to making the festival run, are paid wages, the authors (and, at children's festivals, the illustrators), those who are at the very heart of what the festival is about, are often paid with a free lunch or a few bottles of wine - and even when they are actually paid money, it's generally a nominal sum. Unless they happen to also be a Big Draw or a Celebrity Author. It has been argued (for example, by Claire Armistead, here) that those authors who aren't a Big Draw or a Celebrity should simply be grateful for the exposure - they aren't who the audience have come to see. They gain publicity and profile from their association with the festival and that's their reward. But I think this misses the point. Audiences come to festivals not just for the Celebrity Author but to discover new writers, new voices, to hear something inspiring that they weren't expecting - to browse among a curated set of the latest talent. The new authors  are worth every bit as much to the life of a festival as the older, established ones - and I'd like to bet that the people that come back again and again do so because of the new writing they've been exposed to more than the familiar stuff that they always knew about.


But I don't want to rehash the arguments over festival fees. What seems to me more interesting is the question of who really benefits from festivals? And the answer is, by some considerable margin, not individual authors but the publishing industry. Which begs the question, why are publishers not paying for their authors/illustrators to attend festivals? Are we aiming our ire at the wrong target?

It's clear that many small and even large festivals wouldn't survive if they had to pay all their authors fair fees. But it could be argued that the industry they are really benefiting is getting a pretty cushy deal: free (or at the least very very cheap) promotion for hundreds of their books and authors, as well as a massive coming together of industry insiders in a congenial location where deals can be done and networks strengthened with booksellers, journalists, bloggers, authors - the kind of event that if it was an industry conference (which it almost is) would cost them thousands of pounds per delegate.



And the publishing industry is not short of a bob or two (profits of the biggest companies are in the millions, and margins are as high as 10%, compared with the general retail trade at 3-4% and bookshops at around 1% or lower (see here for figures).

So really, what the debate over author fees raised for me was not how mean the festivals are, but the wider question of how a whole industry can justify running a profit on the basis that every single contributor to the basic commodity it sells - the editors, the publicists, the computer support, the receptionists, the printers, the CEOs, the cleaners, the van drivers - is paid an appropriate wage, but the writers and illustrators are paid amounts that mean that, on average, they are working for less than the minimum wage.

When I go to schools, I am sometimes asked how much money I make as an author. I generally reply with another question - how much money do they think I get for each of my books that sells? Guesses generally range from about £5 per book to £1 or £2 per book. They are all utterly flabbergasted when I tell them that it's often less than 10 pence.

I can't think of another mass commodity industry that works like this, apart from the music industry. In all other areas, the core people involved in producing the commodity at the heart of any industry, whether it's a newspaper or a dishwasher,  are always waged. And music is slightly different, because its arguably performance that is at the heart of most music rather than recordings - and when a musician is performing, they are generally paid an appropriate wage.

I don't know what the answer is - but I do wonder if we need to get more angry about this. I wonder if we need to be agitating more forcefully. I wonder if the Society of Authors ought to be lobbying publishers and saying, look, you may think there is an inexhaustible supply of would-be writers who want to be published so much that they will accept any kind of deal, but unless you start offering proper returns for the business of writing, returns that however they are organised (royalties or retainers) deliver proper decent hourly rates of pay, we, your published authors, mid-list and celebrity alike, are going to start refusing to write for you.

So, Philip Pullman and Joanne Harris, and all the other well-known authors who have been putting pressure on festivals. How about it?



Cecilia Busby writes humorous fantasy adventures for ages 7-12 as C.J. Busby. Her latest book, The Amber Crown, was published last year by Templar.

www.cjbusby.co.uk

@ceciliabusby

"Great fun - made me chortle!" (Diana Wynne Jones on Frogspell)

"A rift-hoping romp with great wit, charm and pace" (Frances Hardinge on Deep Amber)





Sunday, 4 October 2015

If 80% of 'Young Adult' books are bought by adults, should we keep the label? - David Thorpe

Did you know that 80% of Young Adult (YA) books are bought by adults? Why do you think this is? And what does this mean for the future of this label, for publishers and readers? As a writer of books for young adults, who has just completed what might be described as a young adult/crossover novel, this subject interests me intensely.

Some fascinating insights into children's book reading habits and book sales were recently revealed by market research company Nielsen Books at its second annual Children’s Book Summit at Convene, NYC, on September 15. Before moving on to a discussion of the YA label, here are some key other points:

BOOK SALES UP: For the time period between January 2014 to September 2015, children’s book sales were up 12.6% in the U.S., 28% in Brazil, and 10% in China, with 11 of the 20 bestselling books in the U.S. being children’s titles.

TABLET READING AGE DOWN: The spread into households of tablets and other digital devices has meant that children start reading e-books from the age of five, rather than seven previously. And, children from as young as a year-and-a-half are using tablets and engaging with content.

PRINT BOOK SALES UP: But this does not seem to be harming the sales of printed books: board book sales have grown by 20% over the last three years. Only 10% of children's books were e-books compared to 19% of all books in the last quarter of 2014.

MANY YOUNGER READERS SEEM TO PREFER PRINT OVER DIGITAL: There was speculation over why: Kristin McLean, Nielsen Book’s Director of New Business Development, said: "Partly they like to share them. Teens also like to carry books around, show off what they’re reading. Partly because [print books are] easier to get without a credit card, they like to use the library."

THERE ARE INTERESTING VARIATIONS AROUND THE WORLD: Mostly children's book publishing takes around 34% of all book sales on average around the world, a striking exception being in Australia and New Zealand where it is almost 50%. (What that says about adult reading habits is not mentioned, although it is mentioned that print sales of adult fiction and non-fiction have dropped in the US while the juvenile market has concomitantly grown 40% in the last decade. It's the categories of religion, today's and non-fiction that have seen the greater increase in sales and surprisingly e-books are down 14% this year so far.

WOMEN ARE THE MAIN PURCHASES OF CHILDREN'S BOOKS: no surprise there.

MORE BOOKS ARE BEING BOUGHT ONLINE: With the demise of the Borders chain, sales in chains generally are down too. Sales from independent bookstores are stable but sales from school book clubs have increased.

5-8 IS THE BEST SELLING AGE GROUP: The most important age group for children's books in terms of market share was 5-8, accounting for 38% of sales to all children.

The Curious Case  of the Young Adult Label

Then the event came to the topic that interests me most. As we found out, rather surprisingly, earlier this year, a staggering 80% of all YA books that are selling are not being bought by teenagers but by adults.



To find out why this is happening, Nielsen asked a panel of eight adult consumers of young adult novels. They "seemed to suggest that the YA label can be limiting", they reported. YA isn't a genre, it's an age designation, so it doesn't help to say what the book is about.

But one member of the panel, a mother of two teenagers, said it was a useful label when trying to identify books that were appropriate for her children.

Many of these readers come across the books in bookshops, attracted by the cover design, or by hearing of movie in TV adaptations, through the Internet via GoodReads and twitter.

They overwhelmingly prefer fiction. And, their motivation for reading is that they enjoy getting into the character's head and growing along with them. One panellist said the YA label should be changed to YAH – Young at Heart. I find this patronising. I don't think it will catch on!

But the fact that she said this is illuminating. It tells us why older people are reading books for teenagers: they are still asking the questions and trying to understand the changes that are supposed to only happen during teen years. Maybe what it says is that we never stop growing up, contrary to how we are supposed to feel as adults.

Nielsen also brought along a panel of suburban teenagers who also had something to say about the label YA, namely that they don't take much notice of it because it doesn't say what kind of a book it is. Instead they are definitely attracted by movie releases when choosing what to read, as well as the Internet and Amazon's suggested books feature and Wattpad.

So where does this leave YA? I don't think it's going to go away any time soon, since it does help books to reach a market. But if we write is no most of our readers aren't even going to be teenagers but older, this should liberate us to write about more adult subjects and help us be less reticent about using certain kind of language. In other words, we can let our imaginations go further.

I very much like this idea.

Below, find some more infographics from the presentations.

How readers find books:





David Thorpe is the writer of the Sci-Fi YA novel Hybrids and the cli-fi YA novel Stormteller.