In The Guardian last weekend Matt Haig commented on the publishing industry's obsession with jumping on bandwagons. I am not going to repeat everything he said, but one phrase in particular sent a chill of recognition through me and so prompted me to write this post. He said that we are heading towards a situation where 'the once kaleidoscopic book world risks becoming fifty shades of safe'.
Those words could so easily apply to the majority of books bearing my name, I thought. After all, I am the woman who has 'churned out' (as some would see it) fourteen animal books, and my publisher now wants more of the same. Or, failing that, the Next Big Thing, which frankly is rather an Unknown Unknown, so what I am supposed to do about that?
Thing is, I am not sure I want to try and second-guess the market; a fickle thing at the best of times. I am also clear I do not want to write more of the same, just as I am not convinced that readers necessarily want to read more of the same.
I know I am not alone as a writer in feeling that the industry seems to have changed in the blink of an eye. So much has happened so fast in the way that books are sold in to retailers and sold on to the public that it was bound to affect writers and the way that publishers deal with us. However, I suppose I was not prepared for the current approach which seems very much to be along the lines of 'books as product'. I am naive, I guess. The minute that supermarkets were in on the game it was unlikely that books would be perceived to be anything other than 'product'. If you are Mr Tesco and you are looking at what books to stock, you are only interested in how the last title from a particular author performed. In other words, no matter how much blood, sweat and tears went into your new novel, no matter how good it is, how exciting, how fresh, no matter how you have performed over a number of years in the market, if your last title did not shift a respectable number of units, you will not find your name on the shelves next time around. And you will certainly not have room to develop as a writer because the market views books much as it views tins of beans - if they taste good and sell well as they are, why change them?
Except that books are not tins of beans - we all know that.
It probably sounds as though I don't understand the publishers' point of view. I do. Things have changed for them, too, obviously. Faced with the demands of the Mr Tescos of this world, 'building an author' is sadly a luxury most publishers cannot now afford, so I can hardly blame them for wanting to make money out of 'fifty shades of safe'.
However, I wanted to write this post to see how others feel. Are you expected to come up with 'the next you', i.e. more of the same, reliable writing that conveniently places you where marketing and sales people are confident of how to pitch you in their publishing plan? Or are you throwing caution to the wind and using this climate to your advantage, to write what you really want to write, oblivious to the increasingly bland demands of the marketeers, and sending it out with all fingers and toes crossed? Is this the way forward: to write what we really want and hope it gets into the hands of readers? Or is this professional suicide?
I have decided to take the risk: to write a couple of books that have been swilling around in the back of my mind for a while, but which I have not had the confidence to develop. It may all end in a damp squib of disappointment and rejection. But I cannot sit around waiting for the crystal ball of the market place to make up its mind which tin of beans is going to be the next big thing. And I certainly do not want to be stocked on the shelves with 'fifty shades of safe'.
(with apologies to Matt Haig for nicking his excellent phrase)
Anna Wilson
www.annawilson.co.uk
www.acwilsonwriter.wordpress.com
Those words could so easily apply to the majority of books bearing my name, I thought. After all, I am the woman who has 'churned out' (as some would see it) fourteen animal books, and my publisher now wants more of the same. Or, failing that, the Next Big Thing, which frankly is rather an Unknown Unknown, so what I am supposed to do about that?
Thing is, I am not sure I want to try and second-guess the market; a fickle thing at the best of times. I am also clear I do not want to write more of the same, just as I am not convinced that readers necessarily want to read more of the same.
I know I am not alone as a writer in feeling that the industry seems to have changed in the blink of an eye. So much has happened so fast in the way that books are sold in to retailers and sold on to the public that it was bound to affect writers and the way that publishers deal with us. However, I suppose I was not prepared for the current approach which seems very much to be along the lines of 'books as product'. I am naive, I guess. The minute that supermarkets were in on the game it was unlikely that books would be perceived to be anything other than 'product'. If you are Mr Tesco and you are looking at what books to stock, you are only interested in how the last title from a particular author performed. In other words, no matter how much blood, sweat and tears went into your new novel, no matter how good it is, how exciting, how fresh, no matter how you have performed over a number of years in the market, if your last title did not shift a respectable number of units, you will not find your name on the shelves next time around. And you will certainly not have room to develop as a writer because the market views books much as it views tins of beans - if they taste good and sell well as they are, why change them?
Except that books are not tins of beans - we all know that.
It probably sounds as though I don't understand the publishers' point of view. I do. Things have changed for them, too, obviously. Faced with the demands of the Mr Tescos of this world, 'building an author' is sadly a luxury most publishers cannot now afford, so I can hardly blame them for wanting to make money out of 'fifty shades of safe'.
However, I wanted to write this post to see how others feel. Are you expected to come up with 'the next you', i.e. more of the same, reliable writing that conveniently places you where marketing and sales people are confident of how to pitch you in their publishing plan? Or are you throwing caution to the wind and using this climate to your advantage, to write what you really want to write, oblivious to the increasingly bland demands of the marketeers, and sending it out with all fingers and toes crossed? Is this the way forward: to write what we really want and hope it gets into the hands of readers? Or is this professional suicide?
I have decided to take the risk: to write a couple of books that have been swilling around in the back of my mind for a while, but which I have not had the confidence to develop. It may all end in a damp squib of disappointment and rejection. But I cannot sit around waiting for the crystal ball of the market place to make up its mind which tin of beans is going to be the next big thing. And I certainly do not want to be stocked on the shelves with 'fifty shades of safe'.
(with apologies to Matt Haig for nicking his excellent phrase)
Anna Wilson
www.annawilson.co.uk
www.acwilsonwriter.wordpress.com
