I wouldn't take the survey too seriously; it was conducted by some PR company to promote something or other, and surely wasn't in the least bit scientific. But there's no doubt that Roald Dahl is enormously popular among children at the moment; perhaps more popular than he ever has been.
Was he so loved and respected when he was alive? He certainly didn't win any of the major children's book prizes. Was that simply because he was loved more by readers than "gatekeepers"? Or has his status grown in the years since his death in 1990?
I've been thinking a lot about Dahl recently. I'm working as Writer-in-Residence at the Roald Dahl Museum in Great Missenden, a wonderful little museum packed with his possessions and full of displays about his characters and books.
I visited Dahl's grave the other day; it's a short stroll up the hill from the museum.
I was very surprised to see who inhabits the plot next door to Dahl's: it belongs to someone who shares my surname. As far as I know, we're not related.
I'd like to know more about Dahl himself. A few years ago, I read Jeremy Treglown's biography, which was a clear case of a biographer growing to dislike his subject more and more as he learnt more about him. I'm going to read Donald Sturridge's more recent Storyteller: the Life of Roald Dahl, which was authorised by the family and is apparently much more sympathetic, perhaps too much so; and Michael Rosen's Fantastic Mr Dahl, which was published last year.
Before reading either of those, I've been re-reading Dahl's own books. I've also been reading The BFG to my daughter. She loves it so much, she takes it to bed.
The other night, I tiptoed into her room before going to bed myself and found the book nestling on the pillow beside her, the pages crinkling under her cheek.
She's only four, and on her first reading of Roald Dahl's books, but he has already taken his place in her affections and imagination.