My first experience of Twitter was actually on Facebook. I noticed that various friends had started writing very strange status updates. They would say, for example, something about how well Chapter Six was going that day, or how they were struggling with a character or a scene. And then for some inexplicable reason, the status update would have #amwriting at the end of it. I would wonder a) why they kept on telling us they were writing; b) why they needed to do so anyway, when it was obvious from the previous sentence; and c) why these people – and I’m talking about folk of the likes of Mary Hoffman in terms of their spelling calibre – kept on writing ‘am’ and ‘writing’ as one word.
Time passed, and about a year ago, my publicist at Orion suggested I go on Twitter. I had massive resistance to this – not just because of the hashtags and the joined up words thing, although that was part of it. With everything I was already doing online, it just felt like a step too far for me at that time. Eventually, she wore me down and I agreed to give it a go.
At first, the whole thing was utterly bewildering. How on earth was I expected to get people to follow me? And what did it mean if I followed them? How was I meant to keep track of anything when it all moved so fast? How did I get to be part of anyone’s conversations? And most of all, what on earth were they all talking about anyway?
I spent a few weeks gradually going through the lists of people who followed writer friends and choosing the ones who I thought sounded interesting. I’d follow twenty at a time, and, bit by bit, some of them followed me back. Slowly slowly, I built up a list of followers and followees. Even more slowly, I began to understand (a bit of) what was going on. I learned what those hashtags were all about. I understood how they bring people together; I even learned how to use them to tell a joke.
But it was still, for the most part, a bewildering place to spend time, and I still hadn’t fully forgiven my publicist for making me be there. How was this place ever going to do anything useful for me if the only people who ever saw anything I wrote were those who happened to look at their twitter feed within five minutes of me posting anything? How could I ever promote any of my books when I knew that I cringed inside every time I read other people’s tweets that were clearly trying to market their books? And how was I ever to feel good about my own books ever again when I was bombarded on an hourly (at least) basis with tweets from others announcing their latest five-star review, their latest book award nomination and their latest twelve-city book tour?
I began to think about how to tell Twitter (and my publicist) that I wanted us to break up. It wasn’t Twitter; it was me. It just wasn’t right for me.
And then something wondrous happened. I read an article that was doing the rounds. The article, on the aptly named ‘Red Pen of Doom’ blog, stated that Twitter did not help to sell books.
You can read the article here, if you want to…
The Twitter, it is NOT for selling books
I certainly didn’t agree with every word of it, but when I read it, something amazing happened. I felt liberated; I felt freed of this need to try to attract thousands of followers and direct them all to Amazon (or, even better, to their local bookshop) to buy my books. BECAUSE THEY WERE NEVER GOING TO, ANYWAY!
Yes, of course, you could see this as depressing, and many did. But for some reason, I really didn’t. If Twitter was never going to be all that much use as a vehicle to sell my books, the pressure to feel I had to try evaporated.
I put off the break-up conversation.
But over the next few months, the mini reprise began to lose its effect. If Twitter was never going to sell books, then what was I doing there? Did I really need to tell the world I had drunk another cup of tea/written another thousand words/stubbed my toe? And hadn’t those people STILL filling up my twitter feed with news of their latest five-star review/book award/film deal not read that article?
I began to think it was over, after all.
And then, gradually, I made myself somehow stop noticing all the tweets from people aggressively telling the world how wonderful they and their books were. I even ‘unfollowed’ a few of the main offenders. And boy, that’s a liberating thing to do, too. Instead, I focussed on the ones that made me laugh, or who interacted with others by and large in a lighthearted way. I stopped thinking I had to amaze people with erudite facts and startling revelations. Instead, I began to act as if I was at a party. One of those publishing parties in London where, after a couple of hours of having someone regularly filling up your glass with something bubbly, you no longer have that much awareness of how (un)interesting you’re being, because you’re too busy just having a laugh with people.
This was the best revelation of all. Twitter was a publishing party! It was a writers’ retreat. It was all of those happy get-together-with-others-in-the-writing-world events – and I was automatically invited, without even having to leave my house or get out of my pyjamas!!!!
Sure, I have occasionally got into conversation with someone at one of those events who has a niece of the right age for my mermaid books and has bought a copy after meeting me; yes I’ve chatted to bloggers who have asked me to do a guest post on their blog over a glass of wine at someone else’s book launch. And absolutely, I’ve met bookshop owners who have invited me to do an event as we’ve stood next to each other listening to a speech about the world of publishing today. But that’s not why I go to these things. I go for the laughs, for the chat, for the sharing of common ground. OK, yes, and for the champagne. If anything 'sales' related comes out of it, that’s a bonus.
Once I’d made this link, something really changed for me. I began to see Twitter as a kind of staffroom where I could pop in to chat with colleagues in between writing. Sharing the agonies as well as the ecstasies of my working day with others who were doing the same. Having a laugh with people on the same wavelength. Finally coming to love the hashtag and its many uses.
In the last few weeks, I’ve done all these things on Twitter:
The point is, I can sit in my study in my pyjamas, working on my latest book, and go to a party at the same time!!!!!
And really, people, could anyone ask for a better job than that?
Time passed, and about a year ago, my publicist at Orion suggested I go on Twitter. I had massive resistance to this – not just because of the hashtags and the joined up words thing, although that was part of it. With everything I was already doing online, it just felt like a step too far for me at that time. Eventually, she wore me down and I agreed to give it a go.
At first, the whole thing was utterly bewildering. How on earth was I expected to get people to follow me? And what did it mean if I followed them? How was I meant to keep track of anything when it all moved so fast? How did I get to be part of anyone’s conversations? And most of all, what on earth were they all talking about anyway?
I spent a few weeks gradually going through the lists of people who followed writer friends and choosing the ones who I thought sounded interesting. I’d follow twenty at a time, and, bit by bit, some of them followed me back. Slowly slowly, I built up a list of followers and followees. Even more slowly, I began to understand (a bit of) what was going on. I learned what those hashtags were all about. I understood how they bring people together; I even learned how to use them to tell a joke.
But it was still, for the most part, a bewildering place to spend time, and I still hadn’t fully forgiven my publicist for making me be there. How was this place ever going to do anything useful for me if the only people who ever saw anything I wrote were those who happened to look at their twitter feed within five minutes of me posting anything? How could I ever promote any of my books when I knew that I cringed inside every time I read other people’s tweets that were clearly trying to market their books? And how was I ever to feel good about my own books ever again when I was bombarded on an hourly (at least) basis with tweets from others announcing their latest five-star review, their latest book award nomination and their latest twelve-city book tour?
I began to think about how to tell Twitter (and my publicist) that I wanted us to break up. It wasn’t Twitter; it was me. It just wasn’t right for me.
And then something wondrous happened. I read an article that was doing the rounds. The article, on the aptly named ‘Red Pen of Doom’ blog, stated that Twitter did not help to sell books.
You can read the article here, if you want to…
The Twitter, it is NOT for selling books
I certainly didn’t agree with every word of it, but when I read it, something amazing happened. I felt liberated; I felt freed of this need to try to attract thousands of followers and direct them all to Amazon (or, even better, to their local bookshop) to buy my books. BECAUSE THEY WERE NEVER GOING TO, ANYWAY!
Yes, of course, you could see this as depressing, and many did. But for some reason, I really didn’t. If Twitter was never going to be all that much use as a vehicle to sell my books, the pressure to feel I had to try evaporated.
I put off the break-up conversation.
But over the next few months, the mini reprise began to lose its effect. If Twitter was never going to sell books, then what was I doing there? Did I really need to tell the world I had drunk another cup of tea/written another thousand words/stubbed my toe? And hadn’t those people STILL filling up my twitter feed with news of their latest five-star review/book award/film deal not read that article?
I began to think it was over, after all.
And then, gradually, I made myself somehow stop noticing all the tweets from people aggressively telling the world how wonderful they and their books were. I even ‘unfollowed’ a few of the main offenders. And boy, that’s a liberating thing to do, too. Instead, I focussed on the ones that made me laugh, or who interacted with others by and large in a lighthearted way. I stopped thinking I had to amaze people with erudite facts and startling revelations. Instead, I began to act as if I was at a party. One of those publishing parties in London where, after a couple of hours of having someone regularly filling up your glass with something bubbly, you no longer have that much awareness of how (un)interesting you’re being, because you’re too busy just having a laugh with people.
This was the best revelation of all. Twitter was a publishing party! It was a writers’ retreat. It was all of those happy get-together-with-others-in-the-writing-world events – and I was automatically invited, without even having to leave my house or get out of my pyjamas!!!!
Sure, I have occasionally got into conversation with someone at one of those events who has a niece of the right age for my mermaid books and has bought a copy after meeting me; yes I’ve chatted to bloggers who have asked me to do a guest post on their blog over a glass of wine at someone else’s book launch. And absolutely, I’ve met bookshop owners who have invited me to do an event as we’ve stood next to each other listening to a speech about the world of publishing today. But that’s not why I go to these things. I go for the laughs, for the chat, for the sharing of common ground. OK, yes, and for the champagne. If anything 'sales' related comes out of it, that’s a bonus.
Once I’d made this link, something really changed for me. I began to see Twitter as a kind of staffroom where I could pop in to chat with colleagues in between writing. Sharing the agonies as well as the ecstasies of my working day with others who were doing the same. Having a laugh with people on the same wavelength. Finally coming to love the hashtag and its many uses.
In the last few weeks, I’ve done all these things on Twitter:
- Get into conversation with a new writer and help her to make contact with an agent for her first novel.
- Wriggle my way into a conversation with some YA writer friends and get invited to a wonderful book launch for an incredible new debut.
- Arrange a cuppa with a writer buddy who introduced me to a local writer I’d never met, whose first book comes out next year, on a similar subject to my latest book.
- Send and receive weather reports via Youtube song clips with a writer friend.
- Share enthusiasm over Homeland and despair over The Voice.
- Be invited to a beach picnic with friends.
- Receive about thirty replies in the space of ten minutes to a question I posed when I was having a tricky problem over a character’s name. (And which they solved, by the way.)
The point is, I can sit in my study in my pyjamas, working on my latest book, and go to a party at the same time!!!!!
And really, people, could anyone ask for a better job than that?
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