GREEN
The colour green is associated with nature, healing and balance. It's often used in children's books to represent forests, meadows and all things natural.
It invites a sense of calm and connects text to the natural world - plants and trees. Illustrators will also use it to subtly embed environmental themes. When a child reads a book where the colour green is prominent their subconscious is already primed for themes of nature and calm.
Here are three books that illustrate how well green works in picture books:
In 'The One in the Middle is the Green Kangaroo' by Judy Blume the colour green here signifies "difference". The green kangaroo becomes a symbol of finding one's place. It's used here not just for nature but for identity.
In Dr Seuss's famous book the colour green is in the food. The choice of green here is deliberate and meaningful - it's used to denote novelty.
Because it's unexpected it creates something for children to be curious about. The use of green for eggs is playful and memorable.
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