Tuesday, 9 August 2011
Domain name - tick; blog - tick; twitter - tick... (Anne Rooney)
Task 1: buy the appropriate domain names and put up holding pages. Tick.
Check the domain name for your title is available, or something you can plausibly use instead. If you can't use the title, is that being used for something you don't want your child readers to visit by accident? My series title is Vampire Dawn: it would be entirely plausible for a steamy temptress called Dawn to have taken this domain for her page of naughty vampire photos, in which case I would have changed the title. Luckily, no such vamp is operating. VampireDawn.com has gone (to someone respectable), but VampireDawn.co.uk is now secured and a holding page in place.
Task 2: set up twitter account @VampireDawn. Tick.
Get any useful twitter names and start using them. This might be the title, or the name of a key character. Gillian Philip has @sethmacgregor for one of her characters, for instance.
Now the blog. This was trickier as the blogger name had already gone. Wordpress, then. Pick a vaguely appropriate off-the-peg theme for now and put up a post or two promising what is coming.
Task 4: set up Facebook page and start using it. Tick.
And the Facebook page. For now, this will have updates on progress and a few snippets, but it's important to get the name now in case it goes to someone else. It's better to have a few followers on it before publication day, too.
Task 5: set up YouTube account. Tick.
We'll need a trailer, eventually. Here I ran into problems, as there is an independent film in production called Vampire Dawn. That's the group that has taken vampiredawn.com and vampiredawn.blogspot. And they have the YouTube account. So I grab VampireDawn2012 quickly. No need to make any films yet, but it's a good idea to start commenting with the account occasionally.
From the publisher, I needed the logo for the series and an early cover image - nothing else. Depending on your book, you might need something else - or nothing at all. And you might think this is all too much faff and you aren't going to do it. The characters in my series will be using Facebook and an iPhone app to keep in touch, so some online traces of these make it all more real. If your story is set in the eighteenth century - or even the 1980s - that won't be necessary. Phew.
Now - time to get on with writing the books....
Vampire Dawn website
Vampire Dawn on Facebook
Vampire Dawn's blog